CareerCo, a partner with the RV Dealers Association, has been helping dealers find the right job applicants for several years through a pay-per-applicant model that allows dealers to access qualified people who have applied for jobs through the CareerCo online portal.
But a new program, unveiled during a Vendor Training Plus+ seminar during the recent Convention/Expo in Las Vegas, launched an enhanced service that dealers can take advantage of to broaden their searches without becoming swamped in a deluge of applicants who may or may not fit the bill.
The new Applicant Tracking program is just one part of CareerCo’s suite of products dealers can access through the RVDA’s Careers tab on its website.
Using Applicant Tracking, dealers can not only find applicants from CareerCo, but can place help-wanted ads on sites such as Craigslist and still use CareerCo’s methods of filtering that use a set list of questions to help eliminate candidates who are not qualified for the open job.
“With the Applicant Tracking program, they’ll be able to message candidates on the dashboard that we give them,” said Maryelen Adams, director of association partnerships with CareerCo. “They’ll be able to set appointments for the candidates and really save some time and money by deploying forms out to them for employer references. We can also integrate if they currently have a background check company or motor vehicle checks, we can help them integrate with that.”
The system also allows dealers to track where the best applicants are coming from, so in the future they can make better use of their search processes by eliminating websites that have not proven productive in finding the right candidates.
Adams said this is particularly helpful to smaller dealers who may not have the resources to commit to extensive searches, but still want to find the right employee.
“We have other industries we work with, but we’ve launched this in RV because there’s a real need – especially with the need for technicians and others to fill positions quickly and not waste time or money,” she said. “I would say about 95 percent of the dealers I work with don’t have dedicated HR departments, so these tasks fall on the owner or the department managers. Let’s face it, they have other things they could be doing.”
RVDA President Phil Ingrassia said about 70 RVDA member dealers have taken advantage of CareerCo’s pay-per-applicant program, and he sees potential benefits for dealers in the Applicant Tracking program, as well.
“They’ve got a lot of experience and can provide a real value for dealers who want to take advantage of that new program,” he said. “They are very responsive to questions that dealers may have, and we expect that to continue.”
Adams said that another important part of the Applicant Tracking program is that CareerCo will manage a dealership’s online careers pages.
“A lot of dealers don’t have careers pages on their websites. It’s a lost opportunity for them not to have it,” she said. “The first thing a job-seeker does if they see an ad is go to your website. You want to have a careers page that will keep job postings updated on there. People will be able to apply with the link right there on your own site. Dealers also will know if somebody applied through their site or not. It’s something we can design and manage for them. It will look like it’s living on their site, but it will be managed by CareerCo.”
But the overriding benefit of Applicant Tracking, Adams said, is the ability to make a search more efficient by posting the right ad and asking the right questions to eliminate unqualified candidates up-front, thereby saving the dealer and his team time and effort in sorting through piles of applications that often result from online ads.
“We encourage them to do all the things they can up-front to make better hires,” she said.
For more information, email RVDA@careerco.com.